back to businesss.

overview

brief: 2020 was a challenging year, and each business had its own set of challenges. Our objective for this campaign was to show businesses that Unilever Professional was there to help them prepare, adapt and thrive in the changing times with resources and products to get them #BacktoBusiness.

approach: Our strategy was to reinforce Unilever Professional's positioning as the cleaning experts that guide businesses to get excellent results. The campaign highlighted UPRO's easy-to-use cleaning solutions and trusted brands developed especially to get establishments #BacktoBusiness.