We were tasked to position Unilever Food Solutions as the first local market to implement a comprehensive YouTube strategy to reach the core audience of chefs looking for more than the typical home recipe.
Our strategic approach was to leverage chef to chef video content made by the UFS chef team that appealed directly to fellow chefs and built trust with useful content. From recipes to guides, the campaign featured short and long-form video content supported by paid media across online platforms.
The campaign resulted in increased engagement and viral reach, achieving and surpassing the primary KPI objective of video views.
Strategy | Concept | Design | Website | Videography | Photography
The success of this campaign delivered a large-scale reach and an exceptional increase in KPIs.
Offices.
Leeds, United Kingdom
Durban, South Africa
Johannesburg, South Africa
