Unilever Food Solutions

Chef of The Year (COTY) is South Africa's foremost competition for chef of the year. We were tasked with making the 40th COTY accessible nationwide and increasing interest and views on the livestream.

We achieved our campaign objective through a targeted multichannel social media awareness campaign that leveraged Facebook Livestream to increase viral reach and viewership worldwide.

Services

Strategy | Digital | Website | Activations | Print | Videography

Results

Our campaign generated widespread success with an increase in views and engagement across the world.

514%
Increase in livestream views both locally and internationally.
Make it Count - Chefs
Make it Count - Facebook Campaign
  • Attic Rush Logo
  • Offices.

    Manchester, United Kingdom
    Durban, South Africa
    Johannesburg, South Africa