Chef of The Year (COTY) is South Africa's foremost competition for chef of the year. We were tasked with making the 40th COTY accessible nationwide and increasing interest and views on the livestream.
We achieved our campaign objective through a targeted multichannel social media awareness campaign that leveraged Facebook Livestream to increase viral reach and viewership worldwide.
Strategy | Digital | Website | Activations | Print | Videography
Our campaign generated widespread success with an increase in views and engagement across the world.
Offices.
Leeds, United Kingdom
Durban, South Africa
Johannesburg, South Africa
