We were tasked to deliver a sales focused campaign that communicated key product benefits and versatility while increasing sales. This was a shift in campaign strategy from inspiration focus to product focus.
Our approach was led by a simple but effect campaign key visual which showcased the inspirational product versatility while delivering the product benefits. We were able to maintain an inspirational treatment which amplified the sales, achieving an astounding Return on Investment.
The campaign delivered on all KPIs but surpassed any expectation on the email sales, achieving a record 1750% return on investment.
Strategy | Concept | Design | Online | Digital Lead Generation
We delivered a massive Return on Investment for the email campaign.