Unilever Food Solutions

We were tasked to communicate to as many restaurants as possible why chicken is important on their menu to stay relevant to their local customers.

Our strategic approach was to highlight a key insight that South Africans eat ten times more chicken than beef1. This insight steered the campaign communication with playful, edgy copy and exciting visuals to deliver the message in a provoking and memorable way.

Our success metric was attracting and enrolling as many new customers as possible and list them in our database.


Strategy | Concept | Design | Online | Digital Lead Generation


We delivered remarkable returns on downloads which enabled us to profile these new leads.

Increase in leads.
Chicken gives beef the bird
Grilled Chicken breast
Chicken gives beef the bird online
Chicken gives beef the bird brochure
  • Attic Rush Logo
  • Offices.

    Leeds, United Kingdom
    Durban, South Africa
    Johannesburg, South Africa