We were tasked to communicate to as many restaurants as possible why chicken is important on their menu to stay relevant to their local customers.
Our strategic approach was to highlight a key insight that South Africans eat ten times more chicken than beef1. This insight steered the campaign communication with playful, edgy copy and exciting visuals to deliver the message in a provoking and memorable way.
Our success metric was attracting and enrolling as many new customers as possible and list them in our database.
Strategy | Concept | Design | Online | Digital Lead Generation
We delivered remarkable returns on downloads which enabled us to profile these new leads.
Offices.
Leeds, United Kingdom
Durban, South Africa
Johannesburg, South Africa
