healthcare with a view.

Gateway Private Hospital

overview

brief: After the success of Hillcrest Private Hospital, JT Ross formed a consortium of doctors to launch a second private hospital in Umhlanga Rocks, South Africa. Our task was to extend the identity of Hillcrest Private Hospital to Gateway Private Hospital, and in turn, to Ross Healthcare as a prestigious healthcare group.

approach: With The Future of Healthcare still being the underpinning philosophy of the group, the Gateway Private Hospital identity was built on the design ethos of Hillcrest Private Hospital, giving it a modern, clean, people-centric design.

This resulted in a second successful launch for JT Ross and Ross Healthcare, which later allowed them to successfully sell the two private hospitals to a larger health care group in 2018.

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