the art
of pure.

Robertsons Herbs and Spices

overview

brief: Robertsons, a household name in South Africa, relaunched with a more natural range of herbs and spices. attic rush was commissioned to redesign the packaging and then to communicate the benefits of the reformulation with chefs.

approach: We approached this campaign by identifying key industry players, known for their purist approach to ingredients, as ambassadors for the campaign. Through cooking inspiration and foraging events held for chefs, brought to life in both online and offline collateral, the campaign relaunched the heritage brand with its great new benefits.

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