brief: IMPO needed to create a brand that revolutionised the support sector in pharmacies and Kedley was born.
approach: Our approach to the design was to introduce a glass man that wore the supports. This 3D-rendered man added a scientific solution which was indicative of the support product. It allowed us to show the supports in use, elevating the brand on the shelf.
We brought the vision to life in a 10-day timeframe.