brief: Three Cities, a hospitality management group, required a two-tier communication campaign. One of the key marketing objectives of the organisation was to communicate to hotel owners the advantages of utilising Three Cities as a property management group.
approach: Our tactical approach was to utilise simple visuals of commonly paired items, showing the perfect partnership between hotels and Three Cities.
The second communication objective of the group was to market the destinations to end users, both leisure and business. The creative direction for all communication showcased the properties, their offerings and the experiences to be had.