brief: Fairmont Zimbali Resort, an exclusive property on the Indian Ocean, partnered with attic rush to market their full offering, from business travel, leisure travel, through to local marketing of the resort’s restaurants and facilities.
approach: The strategic approach for all communication was to sell moments, showcasing the prestigious nature of the property and the memories to be made. The marketing collateral ranged from print material: adverts, menus, inroom directories and brochures, to digital and social media campaigns.