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LifePrep College

overview

brief: LifePrep’s challenge was to establish themselves as a contender in the vocational education sector within South Africa and beyond.

approach: We created a youthful brand positioning for the vocational college, whilst still keeping the brand aspirational. This was achieved through a design which encompassed vibrant colour and lifestyle images of people in the various vocations.

From offline to online collateral, our new brand image and positioning saw a spike in awareness of the college and the enrolment numbers.

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