discreet online shopping.

Matilda's

overview

brief: The challenge is to advertise the brand in a manner which is clever enough to showcase the brand's offering within the confines of many regulatory boundaries, and still conveying Matildas' key brand promise of being an upmarket, discreet online store.

approach: Our campaign was to utilise clever headlines and association with everyday items including food, to communicate the brand's offering whilst maintaining its integrity as a sophisticated shopping experience. This philosophy has been taken into a variety of the brand's touchpoints, allowing it to communicate more openly and drive greater brand awareness in the market.

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