a mega launch.



brief: MEGA, Melvill Equipment Group Africa, is a family-owned business that is South Africa's sole distributor of the world’s no. 1 manufacturer of industrial laundry equipment.

When the company decided to rebrand, they looked to us to create a new brand identity.

approach: We developed a brand identity that communicated their leading technical expertise in the sector as well as their strong family ties. We followed through with a visual identity that showed clean lines and bold photography.

The success of their rebrand is shown by the fact that 14 years on, they are still using the brand identity we created.

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