Digital Playbook
Key Visuals
29 million-plus impressions? No problem.
Better cleaning means better business, and even awards.
We were tasked with developing a multi-platform campaign that not only repositioned Unilever Professional as the go-to partner for food-safe cleaning but also elevated it from a practical product launch to a category-leading brand.
The strategy was to highlight a key insight: in South Africa’s foodservice industry, compliance with food safety regulations is non-negotiable. Yet many operators were relying on substandard cleaning products. Our core message was clear: better cleaning means better business.
Our campaign to create awareness about UPRO’s new Food Safe range was not only successful, but the results exceeded all expectations: over 600 000 new customers engaged online.
Services
• Strategy
• Design
• Online
• Photography
• Digital Media
• Print Media
Results: Over 29 million impressions in the first 18 months.
Our campaign won Gold in Brand Marketing B2B at the 2025 Marketing Achievement Awards. This campaign proves that when strategic insight meets creative execution, the results speak for themselves – and win awards.
