
Facebook Campaign
Chicken Gives Beef the Bird.
We were tasked to communicate to as many restaurants as possible why chicken is important on their menu to stay relevant to their local customers.
Our strategic approach was to highlight a key insight that South Africans eat ten times more chicken than beef.* This insight steered the campaign communication with playful, edgy copy and exciting visuals to deliver the message in a provoking and memorable way.
Our success metric was attracting and enrolling as many new customers as possible and list them in our database. We delivered remarkable returns on downloads which enabled us to profile these new leads.
Services
• Strategy
• Concept
• Design
• Online
• Digital Lead Generation
Results: 250% increase in leads.
*South Africans eat ten times more chicken than beef by value – and not a lot of vegetables. Business Insider. 01 June 2021. Click for more.



