66 Million Impressions.

We created a campaign for Citro-Soda^® to build large-scale brand awareness and reach new audiences by repositioning the product in a more engaging, culturally relevant, and memorable way.

Using humour and popular South African food culture, we turned relatable indigestion moments into entertaining, exaggerated scenarios audiences could instantly recognise. The campaign reinforced a simple message: Citro-Soda^® provides relief from heartburn and indigestion so consumers can continue their day comfortably.

To optimise performance, we ran six video ads over staggered two-week periods to identify the strongest audience-performing creative. The campaign delivered exceptional results.