beat the burn.

overview

brief: Citro-Soda® is in a relatively unique situation where it is almost a category on its own. We were tasked with helping the brand upweight its ownership of the UTI category, while indirectly drawing users from the gastric acid category.

approach: Our main objective was to position Citro-Soda® as the authority in acid burn relief as it relates to UTIs, with relief from indigestion-related heartburn being an additional benefit. We gave the website and social media presence a modern and sleek upgrade that helped to established the brand's superiority.