brief: The market for energy-boosting supplements is saturated, but that hasn't always been the case. Our objective was to develop a campaign to regain Bioplus®'s relevance in the consumers' minds as the leader in the energy category.
approach: Great things happen every day with mental vitality and physical energy. We wanted to create a visual element across all communications that signified the physical boost Bioplus® gives you and the positive ripple effect it has on your daily life. We created 'the swirl' - a prominent feature through all the artwork and photos of people that made Bioplus®'s communications strong, consistent and unique.
Be More Plus means having the energy to be the ultimate you.
Make Every Moment Count means having the energy to live in the moment and enjoy life.