don't serve your dish naked.

overview

brief: Dress your dishes with dressings! Our objective for the campaign was to communicate to professional chefs how to maximise their profits and amplify their menu with dressings.

approach: Our strategic approach highlighted dressings as the star of the show and inspired restaurants around the country to make their menu stand out with personalised dressings that brought a signature flair to their menu.

The creative content played on the idea of dishes being "naked" without the dressing, using saucy copy and exciting visuals to give the campaign a provoking and trendy flair.