a joko infusion.

joko by unilever food solutions

overview

brief: Unilever Food Solutions (UFS) briefed attic rush on creating a through the line campaign that showed Chefs why Joko is more than just a tea listed on the menu.

approach: Tea is a moment to pause and bring people together. That is why our strategic approach was to collaborate with the UFS Chefs for the first time ever. Featuring Rooibos-infused recipes created by the UFS Chefs themselves – the campaign was more than just a coffee-table book – it was adapted to a digital campaign that highlighted Joko not only as a key ingredient in standout dishes but as a moment to be shared.

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