a little big difference.

Knorr Professional

overview

brief: The Knorr Professional range relaunched in South Africa with a new ethos to drive chefs to use more sustainable produce in their cooking and to embrace the Future 50 Foods.

approach: The strategy used for the campaign showcased the sustainable produce through inspirational recipes using the ingredients as well as educating chefs on the nutritional and sustainability factors surrounding this new way of cooking.

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