there's always room...

Carte d'Or

overview

brief: Carte d'Or underwent an extensive rebrand in South Africa, and launched new products within the existing desserts and milkshake range.

approach: The strategic approach for the campaign was to showcase the time-saving nature of the products, allowing establishments to sell a range of desserts without needing to employ additional staff.

The inspirational content showcased the desserts as the hero, with chefs being able to add their signature touches, and in turn adding revenue generators to their menus at very little extra cost.

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