up to scratch.

Hellmann's Original Mayonnaise

overview

brief: Hellmann's Original Mayonnaise is the closest to scratch. Our objective for the campaign was to communicate this to the professional chefs, without doubting their ability to produce great scratch mayonnaise.

approach: The strategy we followed was to highlight the great burgers that chef's around the country are making, and inspire them to make even better burgers, through saving time by using Hellmann's Original Mayonnaise.

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