better health.
better wealth.

Ingwazi Health Products

overview

brief: A unique combination of manufacturer and brand marketing business, Ingwazi is the Zulu word for Warrior and became the foundation for the brand. Our challenge was to launch a brand and business model that supported the low income and unemployed bracket.

approach: Our approach was to bring Zulu empathy into the core values of the brand positioning and product range. We developed every touchpoint imaginable from brand identity, moulded bottles, offline material, digital assets, member training material to in-store signage and strategy.

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