love summer with loving touch.

Loving Touch


brief: Loving Touch is a hair removal brand in the highly competitive South African personal care landscape. Our greatest challenge was to make the brand stand out amongst the competition, so as to build brand awareness and cement brand loyalty.

approach: Our approach was to appeal to how women want to feel, and for Loving Touch to give women the ability to feel their best, and put their proverbial best foot forward with confidence.

The Summer Campaign, a volume driven promotion for the brand, utilised bright colours and showcased women in scenarios which were both relatable and demonstrating the confidence the target audience seeks.

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