brief: IMPO needed to create a brand that solved the pharmacy smalls sector challenge; creating a range that 'housed' items that were too small to be a stand-alone brand.
approach: Our approach was to create a range that could be merchandised together and dominate on the shelf. Consumers want to buy brands they trust, and now they have a go-to brand for all pharmacy smalls.
To showcase each product, we created packaging that communicated the intrinsic use and benefits, blended with the icons. Our touchpoints included brand identity, packaging, trade launch collateral and online elements.