brief: IMPO were historically a pharmacy wholesaler for private label products. But began to see the need to have their brand evolve, so they embarked on a journey to create a range of credible and respected brands.
approach: With strategic thinking, brand architecture and brand vision established the range of brands for IMPO. From brand name creation to full launch assets, we brought these brands to life.
attic rush has partnered with IMPO over the years, to establish a brandhouse with a variety of products that service the pharmacy and other retail channel needs. Today, IMPO has the dominant share of the pharmacy sector.