brief: Julienne was traditionally an eyelash tinting brand for the professional salon market. But the brand felt it was time to take their knowledge and products to the consumer space. We were tasked to create a story that could resonate with the digital consumer.
approach: At the time of the campaign, the competition focused on the product but not how it fits into the target audiences’ lifestyle. Our campaign put lifestyle first as we created all digital assets for the international trade stage. Allowing us to be positioned with makeup giants, we show the quality and the brand’s competitive spirit.