brief: DX Smooth is a leading hair removal brand, but they faced the constant struggle of correctly communicating the shaving problems that South African men faced. As a result, we were tasked with a campaign to communicate this clearly to increase sales and be top of mind with the desired consumer.
approach: Our campaign concept was to confidently communicate that by using DX Smooth, there would be no razor bumps to talk about. We landed the message to the target market through various print and digital media. To support the usage instructions, we created a range of educational videos that would be shared on digital platforms to amplify DX Smooth’s brand leadership.