home away from home.

IFA Collection

overview

brief: IFA Hotels & Resorts, an international premier lifestyle company, commissioned attic rush to launch the Fairmont Zimbali Heritage Place vacation-ownership properties. The key objective of the campaign was to communicate the lifestyle on offer through owning a portion of the exclusive homes.

approach: Our strategic approach was to hero both the exclusive properties, as well as the state-of-the-art facilities within the estate, through eye-catching photography of the properties, and highlighting the key benefits on offer.

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