it's an attitude.



brief: DUEL, an FMCG brand in The Lion Match Company's stable, is a men's personal care range offering a variety of hair removal solutions for the modern South African male. The challenge was to refine the brand positioning in the very competitive shaving category.

approach: Our strategic approach allowed for the key communication idea to be translated into a variety of elements and scenarios. The outcome of the revived brand positioning resulted in a 20% increase in sales.

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