lighting africa's way since 1905.

The Lion Match Company


brief: The Lion Match Company is steeped in South Africa’s history, their extensive product offering includes matches, shoe polish, firelighters, a personal care and baby care product range. Our design challenge has always been to showcase a multitude of brands as part of one group, whilst allowing each brand to stand out on its own merit.

approach: Through setting up strong corporate brand guidelines we have been able to communicate the groups’ structure and its various subsidiaries.

The results have cemented their positioning in the market as an FMCG company with a broad product offering that competes with many of the international companies in the same market.

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