smart food goes digital.

overview

brief: As one of South Africa’s fastest growing credible health brands, the task was to showcase their offering across channels.

approach: Our strategic approach has always been to make the product and its benefits the hero in all the communication, whilst still bringing in an element of lifestyle to all the executions.

results

This approach has allowed the brand to grow within the functional food category, through strengthening their market penetration through easy-to-consume, bite-sized content across TV, print and digital.

Over 18 months, we grew the social community by 507%