brief: Chef of The Year (COTY) is South Africa’s foremost competition for chef of the year. How do we make the 40th COTY accessible nationwide and increase interest and views on the livestream?
solution: Using Facebook Livestream, we were able to increase viewership through multichannel social media awareness campaign.
results: 514% increase in livestream views both locally and internationally.
strategy + digital + website + PR + print + videography + livestream