brief: Be the first local market to implement a comprehensive YouTube strategy and reach the core audience of chefs looking for more than the typical home recipe.
solution: Chef to chef video content made by the UFS chef team that appealed directly to fellow chefs. From recipes to guides, the campaign featured short and long form video content supported by paid media on platforms.
results: Video views reached 757% of kpi. Video watch time reached 711% of kpi.
strategy + concept + digital + website + videography + photography