strategy
test, test and test again
In the world of digital marketing today, campaign execution is fast and furious. What can't be rushed is taking the time to make sure that you are testing your content and media buying to ensure optimal results - that is where A/B testing comes in. It doesn't matter if, for example, your ad creatives are in yellow or blue, as long as you have a concrete answer as to what your customers want from your campaign - you're already on your way to achieving your marketing goals.