strategy.

Do you know that your brain helps you make decisions quickly using mental shortcuts called heuristics? Read more about how heuristics impact the choices we make in our daily lives, from choosing what clothes to wear to work and which cereal brand to buy at the grocery store.

In the world of digital marketing today, campaign execution is fast and furious. What can't be rushed is taking the time to make sure that you are testing your content and media buying to ensure optimal results - that is where A/B testing comes in. It doesn't matter if, for example, your ad creatives are in yellow or blue, as long as you have a concrete answer as to what your customers want from your campaign - you're already on your way to achieving your marketing goals.

There aren't many industries that were hit harder than the foodservice industry during the Corona pandemic, with most restaurants only now starting to find their footing in