insight & trends
the future of shopping is online
"As shelter-in-place measures pushed people across the globe to switch from shopping in-store to online, 2020 has shouldered a decade's worth of behaviour change. This mass digital education of the public has been a cross-generational phenomenon that's very quickly had a cross-category impact: digitalising entire consumer journeys, from interest to purchase to customer experience." Nicola Mendelsohn, Vice President of EMEA at Facebook