insight & trends.

Influencer marketing is a relatively new industry, but it has grown rapidly in recent years and is now an important aspect of many multinational brands' marketing efforts. It is expected to grow to a $15 billion global industry in 2022, up from an estimated value of $1.7 billion in 2016.

The Slow Rise and Quick Death of the Jingle

There are over 7000 languages today.

2021 may seem like a blur, but amid all the uncertainty and changes, some amazing inventions came out of the minds of humans across the world. And to make our lives easier, Time Magazine put them all together in the "Best Inventions of 2021", and we wanted to show you some of our favourite ones.

The Downfalls of Working from Home

The Future of What Office Work Looks Like Post-Pandemic

In today's digital age, social media has taken on a new significance with photos, videos and memes being able to connect us all. With marketers catching on to the meme trend, memes have evolved from an online culture to a powerful marketing tool that could predict the future of social media marketing strategies. Let's take a look at the evolution of memes and their impact on marketing today.

Logos have become an integral part of our daily lives, with a saturated world full of different companies trying to cut through the clutter with a brand personality that triumphs over its contenders. But when did the logo become so powerful? And what is the ripple effect on society when a brand we know and love changes their logo?

On the wooden kitchen table, there were three bowls of porridge. Goldilocks was rather hungry. She tasted the porridge from the first bowl.

"As shelter-in-place measures pushed people across the globe to switch from shopping in-store to online, 2020 has shouldered a decade's worth of behaviour change. This mass digital education of the public has been a cross-generational phenomenon that's very quickly had a cross-category impact: digitalising entire consumer journeys, from interest to purchase to customer experience." Nicola Mendelsohn, Vice President of EMEA at Facebook

A new year means new predictions on what will be trending in graphic design! We have put together this list to inspire your next graphic design project as well as maybe avoid

User experience (UX) and user interface (UI) design are two terms that are used together quite frequently in digital marketing and web design, but how closely are they

Online shopping habits are constantly evolving, so it's no surprise that e-commerce design trends are evolving right along with them. We put together our top 5 design

Over the past five years, eSports has progressed from being a niche gaming subculture to a growing cultural phenomenon. The industry is attracting millions

When you are surfing Netflix how do you pick what to watch? Is it a catchy title? Maybe it the synopsis or trending right now. Perhaps it's the unwillingness or rather