content.

We love a good metaphor. LinkedIn Head of Content Marketing, Jason Miller, coined one that we love - the big rock philosophy.

We all have ads that stick with us forever, but what makes an ad the best ad out there? We think it is because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began.

Nowadays, everything is a brand or an influencer online, and they are all making content. It's time to think about why it's there. The intent behind your content (what it is for) should play a massive part in your decisions about what content to post online.

When we talk about creativity in advertising, most of the time we are referring to the creative itself. In the good old days the media of advertising were limited to print, radio

If you grew up writing assignments in Microsoft Word, you're probably familiar with the Flesch-Kincaid Grade Level Index, which measures how much education you need