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The latest trends and insights from our team.
9 May 2022

your website's user experience.

As our industry's technology and techniques improve, Websites and Web applications have advanced. What was once a one-way, static medium, has now transformed into a rich and engaging experience.

However, regardless of how much has changed in the production process, the success of a website is still determined by one factor: how consumers perceive it. "Does this website provide me with any value?" "Is it simple to operate?" "Is it enjoyable to use?" These are the questions that visitors ask themselves when they interact with our products, and they help them decide whether or not to become regular users.

What Is The User Experience?

User Experience Design (UX Design) is the process of improving the usability, accessibility, and efficiency of user interaction with a website or app to increase user experience for applications and websites. The notion is that UX Design aids in making a website or application that you develop easy to use and not confusing for users. To create user experiences for products, services, and processes, UX designers combine market research, strategy, product development, and design. They serve as a link between the customer and the company, understanding and meeting the needs and expectations of the consumer.

When designing a website with the user experience in mind, the goal is to guide your visitors around your company to inform them exactly what you want them to see and comprehend at different points along their journey.

Why UX Is Important For Websites

The user experience (UX) is vital in convincing potential customers to spend time on your website, engage with it, and/or take a certain action (i.e. purchase, phone call, quote request, etc.). Without a solid website UX, you effectively pass your potential clients over to the competitors.

1. UX Increases The Conversions On Your Website
Many websites offer the same product or service, and clients frequently choose the one that provides a simple and appealing user experience. It has been proven that a website's usability and accessibility significantly impact consumer satisfaction. A well-thought-out user experience can improve visitors' desire to buy your products or services.

2. UX Design Improves Your SEO Rankings
A well-designed user experience can help boost your company's online visibility and rank higher in search engine results. You may enhance traffic to your website and acquire more people who are more likely to be interested in your products or services by efficiently combining UX and SEO. A good user experience design helps with SEO and improves your search engine rankings.

3. Create Trust And Credibility With UX Design
How can potential customers trust you? When consumers access your website via any platform or search engine, give them compelling reasons to choose you above your competitors. Increasing your trustworthiness can help you generate more leads and revenue.

4. Save Cost And Time
Adopting and implementing an efficient UX design for your website is crucial since it will considerably decrease expenses and save you time.

Things To Know About UX Design

We are all different, we are human, and therefore, the user experience design will not work in every context for every user. What works for one individual might not work for someone else. We can only design for specific experiences and encourage particular behaviours; we cannot produce, enforce, or forecast the experience. And, just as we can't create a user experience, we can't exactly replicate one website's user experience. The UX will vary depending on the website. A website's design must suit a company's aims, values, manufacturing methods, and products.

A Few Simple Tactics To Improve Your Website's User Experience

There are dozens of elements to consider when it comes to improving the UX. There's a lot that goes into this, from market research to usability testing, user interface design to accessibility. You know a visitor to your website is always on a mission. Now it's up to us to make that mission as simple as possible for them.

1. Make Use Of Conventions
Use conventions when it comes to websites. Why? Because this is what people are used to.

Things like:
- Logo placed on the top-left corner.
- The main navigation menu is placed highest up on the page, on the right side or centred.
- Contact is included in the main navigation menu.
- Call to action button at the top.
- The search feature is in the header.
- Sign-up form in the footer.
- Social media links (as icons) in the footer.

2. Maintain Visual And Typographic Hierarchies
Text in content should be easily distinguishable to increase its readability. There are usually three to four levels:

- Title (H1)
- Headings (H2)
- Sub-headings (H3)
- Paragraph/body text

3. Format Text With Easy Readability
When it comes to formatting text in a more user-friendly way, use a sans-serif font for better readability. Sans-serif fonts like Arial, Helvetica, etc. are easier to read on digital screens than serif fonts like Georgia, Times New Roman, etc.

4. If It Should Be Clicked, Make It Obvious
The truth is that most visitors to your website are on a mission and in a rush. As a result, their desire is to find what they want as soon as possible. And, when someone takes action, e.g., clicking on a link or button, the website's goals are satisfied. As a result, you'll want to make it immediately visible.

5. Omit Needless Words
People don't read content; they skim it, as you probably already know. So you want to get rid of the stuff that will almost certainly be overlooked. You should consider what is most important to you and what should be most important to your visitors. Remove anything that does not have a direct impact on people's decisions. Make it a practice to express more with fewer words rather than creating a lot of stuff.

Connecting The Dots

This blog teaches you the fundamentals of improving the user experience on your website. Remember, these are only the fundamentals. The next step is to analyse how people interact with your website and what they do while they're there. Try A/B (split) testing: compare two versions of the same page (change text, colours, organisation, etc.). Now it is time for you to figure out which version works best and how you might improve while doing so.

If you want to keep doing well, you should start optimising your website and testing different things to find what works best for you!

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