Online shopping habits are constantly evolving, so it’s no surprise that e-commerce design trends are evolving right along with them.
We put together our top 5 design trends for e-commerce development for 2020 and 2021.
1. Emphasis on Data
The use of ‘Big Data’ is helping some e-commerce sites stay one step ahead of the game, and it is time you get in on it too.
Big Data is a large collection of information that organisations can use to determine which product, price and advertising is best able to maximise their profits.
One way an e-commerce business can better use their data is predictive analytics. This is used by e-commerce to predict what the consumer will buy. Amazon uses this better than anyone with science and not just relying on their marketing ability.
Although not a design trend, data has the potential to make design adapt with personalisation of content. Personalisation involves using Big Data to personalise not only emails but landing pages as well.
2. Dark Theme/Mode
Dark mode isn’t new to us. In fact, you can read our article on Designing for Dark Mode here. We have added it as a top trend as it continues to dominate as one of the biggest trends in not only e-commerce design but all web design.
Besides the real user benefits such as improved battery life and reduced eye strain, here are two other reasons that Dark Mode is so popular:
• You can create an ultra-modern design;
• You can highlight and pop other website elements.
3. Availability of Use
Digital accessibility refers to the practice of building digital content and applications that can be used by a wide range of people, including individuals who have visual, motor, auditory, speech or cognitive disabilities.
Accessibility for any user has become more important in the web design process. The last thing any brand wants to do is limit who can purchase your products online.
Websites designed with accessibility in mind create a better experience for ALL users, not just disabled people. It makes designs more thoughtful and the UX for all better.
4. Stunning Product Photos
In 2020, we saw a huge increase in e-commerce with the world staying at home. Having incredible photography may seem obvious but one good photo of a product is now not enough.
e-commerce sites need to find a way to bridge the gap between the online and offline experience – and the ability to touch and hold a product before purchase.
The main idea is to showcase the product online in more ways – showing it from multiple angles, in and out of the packaging or even showing how it will fit into the consumer’s lives. For example, L’Oréal Professional allows you to try out their products in their virtual hair salon.
5. Personalised Products
Like so many other industries, 2020 e-commerce design trends are leaning towards personalisation and a more human approach to addressing customers.
While the more rigid format of “fluffy promotional description + bullet points” has been a cornerstone of product pages for decades, today online stores are opting for something a little less mechanical.
Especially for first-time visitors and potential new customers, they want to know how the product can work for them. You can add more humanity to your product descriptions with sections like usage advice, or even product recommendation quizzes – like the curist does so well.
Many expected 2020 to signalise changes. But in fact, it has become a year of analysis of new user requirements. Better visuals, better technology and, interestingly, better communication. As e-commerce becomes more advanced, it’s also becoming more human as many of the e-commerce design trends 2020 focus on how the customer feels.