We all have ads that stick with us forever, but what makes an ad the best ad out there? We think it is because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began.
Here are just a few of our favourites:
Google Chrome: Dear Sophie
Dove: The “Real Beauty” campaign
Gillette: The Best Men Can Be
Old Spice: The Man Your Man Could Smell Like
Red Bull: Stratos
Procter & Gamble: Thank You, Mom
Nike: Colin Kaepernick’s Just Do It 30 year anniversary