How those ads follow you around the internet.
explains it best – cookies are small files that are stored on your computer.
This allows the website’s server to deliver a page tailored to you or is able to carry certain information from one website to the next; otherwise known as personalisation. More than 2 decades ago, in 1994, Lou Montulli
was trying to solve a problem, how do you bring memory to the web. Back then, every time a new page was opened it was a completely different visit. Picture this – every time youadded something to your Takealot cart and click away... it disappears. Or when you load a new page on Twitter or Facebook, you would have to log in again. Cookies solved that problem to the point where it’s kind of hard to even imagine logging onto your Facebook every-single-time. Over the last 20 years, first-party cookies have allowed us to live more and more of our lives online.The same year that Lou Montulli created cookies, the first digital banner ad appeared...