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The latest trends and insights from our team.
9 March 2022

the importance of white space in design.

How To Use White Space To Your Advantage

White space is just what it sounds like, and it's an essential aspect of any visual design, despite its apparent simplicity. For example, too much might make your graphic appear empty, while too little can make your material appear cluttered.

White space is a broad design phrase that can be used in relation to various situations—printing, art and web design to name a few. Even if you've never heard the term before, the word alone should give you some notion of what it signifies. When creating a website or a blog, it can be tempting to cram as much information as possible onto each page. After all, you have much information to give. As a result, it's easy to fall into the 'more is better' mindset.

The point being made here is that having adequate white space on your web pages or graphics is critical for making them visually appealing and easy to view. It's also been proven that having enough white space between pieces improves reading comprehension and overall User Experience (UX).

There are two types of white space in design.
1. Active - where the space is left intentionally blank to create better structure and layout.
2. Passive - where the empty space is around the outside of the page or blank areas inside of the content.

Reasons to use white space in design.

1. White space creates focus.
When you use white space to surround something, it more than likely stands out more, allowing the viewer to concentrate on what is being marketed. Space also generates a sense of equilibrium; without it, your design or text will appear cluttered.

Adding the appropriate amount of white space to the appropriate pages will help your design appear balanced and appealing to your target audience.

2. White space improves readability.
When creating, designers usually want to draw the user's attention to the main feature (e.g. a content section or a call to action button). While designers can use various visual techniques to draw attention to a certain object, one of the most successful is to experiment with the amount of white space around it.

Words that are easy to read will be read more often than words that aren't, so making the most important words stand out has a distinct advantage. The example below demonstrates the effective use of an image and words that are easy to read when surrounded by white space.


3. White space increases appeal and impact.
A cluttered design is like a cluttered desk. If a design is simple and clean, it will be attractive to most users.

White space in design focuses on balance, quality, and professionalism. It is attractive to the eye and has a clean, calming appearance. The importance of white space in conveying a message cannot be overstated.

As a result, the usual rule is that 'less is more' In an attempt to get your marketing message across, don't overcrowd your design. White space should be used strategically and thoughtfully to give your design a more professional appearance.

White space can be utilized to guide a reader from one element to another, as well as create harmony, balance, and help with brand design. The main objectives are to keep the design basic and uncluttered, as well as to provide material that our users will enjoy and understand. White space isn't just an 'empty' space; it's a design feature that makes it possible for the objects on the page to exist.
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