Always-On Posting
Thought Leadership Articles
Campaign Posts
Unilever Food Solutions.
In 2022, attic rush expanded its paid social media strategy by executing LinkedIn ad s for Unilever Food Solutions, leveraging sponsored posts and LinkedIn articles as key communication types. Our primary objectives were reach and engagement.
Our sponsored ad strategy achieved 6 674% more impressions than organic posts, with a CTR of 1.21%, exceeding The South African Median benchmark of 0.44%. Our engagement rate of 1.24% exceeded the benchmark range of 1.09%, delivering remarkable results. LinkedIn articles have boosted engagement and reach, with engagement results from an article measuring up to 8.3%.
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